Tactical Guide

5 Copy-Paste AI Prompts used by High-Growth Agencies

Stop treating AI like a toy. Here are the exact scripts to reclaim 10-15 hours per week on quotes, claims, and renewals.

Why These Prompts Work

The Problem

  • Quote emails take 10 mins each
  • Claims instructions are unclear
  • Renewal outreach is generic/ignored

The AI Solution

  • 10-15 hours saved weekly per agent
  • Consistent, compliant tone
  • Instant translation of "Legalese"

Prompt Engineering 101 for Insurance

1. Role Assignment

Always specify "You are a licensed US insurance agent" to activate industry knowledge.

2. Compliance

Explicitly state "avoid specific recommendations" and "add disclaimers."

3. Output specs

Define format (email, bullet points) and tone (empathetic, professional).

4. Context

Provide insurance type and client situation without PII.

Pro Tip: Don't Sound Like a Robot

Before using these prompts, ensure you've defined your agency's persona. Check out our guide on Maintaining Brand Voice to learn how to make these scripts sound like YOU.

1

Quote Request Email Generator

Use Case: Agent receives email asking for quote info. Saves 8-10 mins per email.

You are a licensed US insurance agent in [YOUR STATE]. Write a professional, compliant email response to a potential client who has requested a quote for [AUTO/HOME/LIFE] insurance.

CLIENT CONTEXT:
- Name: [CLIENT NAME]
- Coverage Type: [SPECIFY]
- Key Details: [AGE/LOCATION/SPECIFIC NEEDS]

EMAIL REQUIREMENTS:
- Acknowledge their inquiry with appreciation
- Explain next steps in the quote process
- List 3-4 pieces of information you'll need from them
- Provide realistic timeline for quote delivery
- Include a clear call-to-action (schedule call, complete application, etc.)
- Maintain friendly but professional tone
- Length: 150-200 words

COMPLIANCE:
- Include disclaimer: "Coverage and pricing depend on underwriting review"
- Avoid guaranteeing specific rates
- Do not provide binding quotes

Format as a ready-to-send email with subject line.
2

Claims Process Guidance

Use Case: Step-by-step instructions for confused clients. Saves 15-20 mins per claim.

You are a licensed US insurance agent. A client has contacted you about filing a claim for [AUTO ACCIDENT/HOME DAMAGE/LIABILITY INCIDENT]. Write a clear, empathetic email that walks them through the claims process step-by-step.

CLAIM CONTEXT:
- Insurance Type: [AUTO/HOME/LIFE]
- Incident Type: [SPECIFY]
- Carrier: [INSURANCE COMPANY NAME]

EMAIL REQUIREMENTS:
- Open with empathy about the situation
- Provide 5-7 clear, numbered steps to file the claim
- Include specific contact information (carrier claims phone/online portal)
- Explain typical timeline for claim processing
- Mention your role as their advocate
- Address one common concern (deductible impact, premium increase, rental coverage)

MUST INCLUDE:
- 24-hour claims hotline number (use placeholder)
- What documentation they'll need
3

Policy Renewal Retention

Use Case: Proactive outreach 45-60 days before renewal. Saves 10 hours monthly.

You are a licensed US insurance agent. Write a personalized policy renewal email to retain an existing client whose [AUTO/HOME/BUSINESS] insurance renews in [X DAYS].

CLIENT CONTEXT:
- Client Name: [NAME]
- Policy Type: [SPECIFY]
- Years as Client: [NUMBER]
- Notable Details: [LIFE CHANGES, CLAIMS, LOYALTY]

EMAIL REQUIREMENTS:
- Open with appreciation
- Proactively address renewal (before they get carrier notice)
- Offer complimentary policy review
- Suggest one cross-sell opportunity if relevant
- Tone: Warm, personal, value-focused
4

Objection Handling Script

Use Case: Handling price/competitor objections. Saves 30-40 mins daily.

You are an experienced US insurance sales professional. Create a concise, compliant response script to handle this common objection from a prospect:

OBJECTION: [INSERT SPECIFIC OBJECTION]
Examples: "Insurance is too expensive", "I need to talk to my spouse"

SCRIPT REQUIREMENTS:
- Acknowledge their concern (empathy first)
- Ask 1-2 clarifying questions to understand real objection
- Provide 2-3 specific talking points that reframe
- Include a relevant story or example (brief)
- Close with a soft next step (not pushy)

COMPLIANCE:
- Don't disparage competitors
- Avoid pressure tactics
5

Carrier Bulletin Summarizer

Use Case: Translating 8-page PDFs into readable email updates. Saves 4 hours monthly.

You are a licensed US insurance agent. Summarize this carrier bulletin/update into a clear, actionable summary for both agents and clients.

CARRIER UPDATE CONTENT:
[PASTE FULL BULLETIN TEXT OR KEY SECTIONS]

OUTPUT REQUIREMENTS:
**Section 1: Agent Summary (Internal Use)**
- What changed: 3-5 bullet points
- Why it matters: Business impact
- Action required: What agents need to do

**Section 2: Client-Friendly Explanation (External)**
- Translate changes into plain English
- Explain client benefits or impacts

**Section 3: FAQ Preparation**
- List 3-4 likely client questions & compliant answers

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