Thursday follow-ups outperform—but the real edge is strategic timing
Thursday consistently ranks among the top 2-3 days for engagement, but delivers 33.5% higher revenue per recipient than Tuesday or Wednesday. Here's exactly why (and how) to capitalize on it.
The Data: Mid-Week Dominance
Analysis of major email studies from 2020-2025 reveals a consistent pattern: Tuesday through Thursday between 9-11 AM is the optimal window.
| Source | Sample Size | Key Finding |
|---|---|---|
| Moosend | 10 billion emails | Thursday highest revenue per recipient |
| GetResponse 2024 | 4.4 billion emails | Tuesday and Thursday best CTR |
| Omnisend 2025 | 2+ billion emails | Tue (11.36%), Wed (11.33%), Thu (11.29%) |
| MailerLite 2025 | 2.1M campaigns | Thursday is most popular send day |
Insurance Industry Benchmark
Insurance averages a 20.6% open rate but a low 2.14% click-through rate. This suggests the challenge isn't just getting opened—it's getting engagement. Thursday's "weekend anticipation" mood helps solve this.
Why Thursday Works
Cognitive Sweet Spot
People have cleared Monday's chaos and Tuesday's heavy lifting, but haven't hit Friday's "checked out" mode. Cognitive resources are moderate and stable.
The Zeigarnik Effect
People remember incomplete tasks. A Thursday follow-up to a Tuesday interaction reactivates that "open loop" just before the weekend deadline forces closure.
When to Avoid
- SaturdayLowest engagement (-107% deviation). Do not send.
- Monday AMInbox overflow competition is too high. 13% CTR (worst of the week).
- Lunch (12pm)Engagement consistently dips as focus shifts.
The Optimal Insurance Sequence
The real opportunity isn't just Thursday—it's following up at all. Start by filtering for stale leads to build your list. 80% of sales require 5+ follow-ups, yet 44% of salespeople quit after one.
AgencyZoom Configuration
Business Days Only
Enable "Execute on business days only" to ensure sequences fire Mon-Fri. This prevents awkward Sunday automated emails.
Smart-Cycle
Use Smart-Cycle to automatically recycle unsold leads back into the pipeline at optimal times (like Thursdays).
Batch Scheduling
Stagger sends by time zone (10 AM local time). Use 2-3 hour intervals between large batches to avoid spam flags.
Implementation Roadmap
Foundation
Configure AgencyZoom settings. Build 5-touch sequence anchored on Thursday.
Testing
A/B test Tuesday vs Thursday sends. Document baseline conversion stats.
Optimization
Implement winning day. Add text message layering. Track quote-to-bind improvements.
Automate your Thursday Strategy
Stop trying to remember to follow up. Let our digital employees handle your Thursday sequences automatically.
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